Prada, the iconic Italian fashion house founded by Mario Prada in 1913, is renowned for its avant-garde designs and luxurious materials. Initially established as a leather goods and accessories brand, Prada ventured into the world of fragrances as part of its evolution into a comprehensive luxury lifestyle brand.
The brand's foray into perfumery began in 2004 with the launch of its first fragrance, Prada Eau de Parfum. This debut scent was developed in collaboration with the renowned fragrance house of Puig. The fragrance quickly became a symbol of Prada’s commitment to sophisticated and innovative elegance, capturing the essence of the brand’s avant-garde aesthetic.
Prada Eau de Parfum was celebrated for its unique blend of notes, which included iris, a signature element that would become a hallmark of Prada’s perfume line. The scent was designed to be both timeless and contemporary, reflecting the brand's ability to blend classic elements with modern sensibilities.
The introduction of Prada Eau de Parfum marked the beginning of Prada's distinguished presence in the fragrance world. It set the stage for a series of successful perfumes, each embodying the same meticulous craftsmanship and forward-thinking design that define Prada’s fashion collections. With this move, Prada extended its influence beyond fashion into the realm of scent, offering a new dimension of luxury to its clientele.