Ralph Lauren, the esteemed American fashion designer known for his iconic Polo brand, extended his influence into the world of fragrances in 1978. Originating from New York City, Ralph Lauren's entrance into perfumery marked a new chapter in his brand's evolution, merging his keen sense of style with the art of scent.
The brand’s first fragrance, “Polo by Ralph Lauren,” was launched in 1978 and quickly became a symbol of the classic American lifestyle that Ralph Lauren epitomized. Created in collaboration with the fragrance house of L’Oréal, the scent was designed to capture the essence of sophistication and rugged elegance associated with the Polo brand.
"Polo" was introduced as a men's fragrance, featuring a bold and distinctive blend of woody and aromatic notes, including pine, leather, and tobacco. Its launch was accompanied by a strong marketing campaign that highlighted the connection between the fragrance and the sporty, refined lifestyle of Polo.
The success of "Polo" paved the way for an expanded fragrance line under the Ralph Lauren name, each scent reflecting the brand’s dedication to quality and luxury. Over the years, Ralph Lauren has continued to build on its fragrance legacy, offering a diverse range of perfumes and colognes that complement its renowned fashion collections. The brand’s foray into perfumery not only reinforced its status as a symbol of American elegance but also allowed Ralph Lauren to provide a complete sensory experience to his clientele.