SoOud, a brand that elegantly bridges tradition and modernity in the fragrance world, made its debut in 2010. Originating from Dubai, SoOud is a product of the United Arab Emirates, a country known for its rich heritage in perfumery and its luxurious approach to scent.
The inception of SoOud marked a significant moment in the evolution of Arabian fragrances. Established by the founder Hani Bader, the brand sought to encapsulate the opulence and depth of traditional Arabian perfumery while infusing it with contemporary sensibilities. SoOud’s debut collection featured a range of perfumes that celebrated the rich olfactory traditions of the region, with an emphasis on high-quality ingredients such as oud, amber, and exotic spices.
The story of SoOud is deeply intertwined with the cultural and aromatic heritage of the Middle East. The brand's name itself reflects the essence of oud, a prized and traditional ingredient in Arabian perfumery. By blending time-honored techniques with modern artistry, SoOud created fragrances that not only honored the past but also appealed to a global audience seeking the allure of Arabian luxury.
SoOud’s perfumes are crafted with meticulous attention to detail, combining the richness of traditional Arabian ingredients with a contemporary design ethos. Each scent tells a story of luxury and sophistication, capturing the essence of Dubai’s vibrant and opulent spirit while catering to the discerning tastes of a global clientele.