The Nue Co., a brand founded in the UK in 2018, ventured into the fragrance world in 2021 with the launch of "Functional Fragrance." Their first scent, "Neuro," was designed to promote calmness and reduce stress, blending notes like black pepper, sandalwood, and neroli. The brand’s unique approach combines scent with wellness, offering fragrances that aim to positively impact both mood and mind. Following this, The Nue Co. expanded its line with fragrances like "Immunity" and "Energy," each formulated to support specific emotional and physical needs. By merging high-quality ingredients with wellness benefits, The Nue Co. has redefined perfume, creating scents that are both luxurious and functional.