American singer Britney Spears has developed a number of products and has confirmed that one of them is perfumes that stand out for their quality. Spears endorsed Curious, the first Elizabeth Arden fragrance, in 2004, which earned $100 million in sales in its first year. In September 2005, Spears released the fragrance Fantasy. In 2009, Spears claimed to have sold 30 million bottles worldwide. By 2012, her perfume brand had grossed over $1.5 billion worldwide. In 2013, the Daily Express reported that a bottle of Spears' perfume was sold worldwide every 15 seconds. In 2018, Spears released Prerogative, her twenty-fifth and first unisex fragrance. As of July 2023, Spears has released 42 fragrances under her brand.