Byredo is a Swedish niche fragrance founded in 2006 by Ben Gorham. The name "Byredo" itself has an interesting origin—it's a combination of "By Redolence," suggesting a focus on fragrance and memories. Ben Gorham, a Swedish-Indian descent, was inspired to create Byredo after a trip to his mother's hometown in India, where he was struck by the power of scent in evoking memories and emotions. This experience led him to collaborate with renowned perfumers to craft unique and evocative fragrances that blend Swedish simplicity with exotic influences from around the world. Byredo's perfumes are known for their minimalist yet distinctive bottles and their ability to tell stories through scent, making them a popular choice among fragrance enthusiasts worldwide.