Dsquared², the Canadian fashion brand founded by twin brothers Dean and Dan Caten, entered the fragrance market in 2007 with their first perfume, "He Wood." The Catens, known for their bold and distinctive style, aimed to translate their fashion aesthetic into the world of perfumery with this debut fragrance.
"He Wood" was created in collaboration with perfumer Daphne Bugey and was inspired by the Canadian wilderness and the brothers' love for nature. The perfume features notes of cedarwood, vetiver, and musk, encapsulating a rugged yet sophisticated essence that reflects the brand's adventurous spirit.
Since the success of "He Wood," Dsquared² has expanded its perfume line to include several other fragrances for both men and women. Each perfume is designed to embody the brand's ethos of boldness, creativity, and irreverence, appealing to a global audience of fashion-forward individuals.
Dsquared² perfumes are celebrated for their distinctive compositions, stylish packaging, and ability to evoke a sense of adventure and sophistication. They continue to be popular choices among fans of the brand who seek fragrances that complement their bold and confident lifestyles.