Estée Lauder, a brand synonymous with elegance and luxury, launched its first perfume in 1953. The perfume, called Youth-Dew, was a groundbreaking creation for the time. It was introduced as a bath oil with a rich, opulent fragrance, and it was marketed as a product that could double as a perfume, breaking the traditional barrier between bath products and personal fragrance.
The story behind Estée Lauder's perfume empire begins with the brand’s founder, Estée Lauder herself. With a keen sense of market trends and a vision for accessible luxury, Lauder saw an opportunity to expand beyond skincare into the realm of fragrance. Youth-Dew’s success helped establish Estée Lauder as a prominent player in the fragrance industry and paved the way for subsequent releases.
Estée Lauder’s perfumes are known for their classic, sophisticated scents, often reflecting Lauder's personal style and her commitment to quality. Over the decades, the brand has introduced a range of iconic fragrances, including Pleasures in 1995 and Beautiful in 1985, each contributing to its reputation for timeless elegance and luxury in the world of perfumery