Jo Malone London's "Birch & Black Pepper" fragrance was launched in 2015. This scent was created as part of the "Rock The Ages" collection, reflecting various eras of Britain's rich history. The aim was to capture the contrasting nature of modern Britain, combining respect for tradition with rebellious roots like punk. The fragrance blends the cool spiciness of black pepper and cardamom with smoky woody notes and a magnetic ink accord, creating subtle contrasts.